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Market differences between the UK and the rest of Europe

The idea of this article came to me on board of a flight from my business trip from London to Athens, after a week spent with Etalon’s customers in Ireland and the United Kingdom. I was thinking about the differences between the Great Britain and the continental Europe in various aspects of life. You can

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What force is the ultimate drive for change in the collision repair industry?

Insurance companies’ role. I admit that it is a tricky question without an obvious answer for everyone. However, I believe that insurance companies – the main payers of the repair bills – push the collision repair industry forward. Some of you may disagree, claiming, not without a good reason, that insurers often prevent bodyshops from

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History of Generic Names in the Automotive Refinishing Industry.

In our everyday life, we use many words, which, in fact, are registered trademarks. As time passes, consumers use those words generically to describe certain products. Kleenex, Jeep, Post-it, Frisbee, Aspirin, Xerox, Google, Jacuzzi, are all registered trademarks, but we never think about it. Certainly, it is a great success for any company, when their

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Collision repair industry greatest innovators.

Innovation is probably the most cliché-ridden word in the modern corporative marketing. Most slogans, corporate mission statements and annual reports include the “innovation” word or its derivatives. Innovation, by definition, is a new product, process or method, which changes the usual, established set of product features and ways it is used. True innovation, however, is

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