In the past posts I have been covering extensively the marketing tools a smart bodyshop owner or paint supplies trader should use. Email marketing, professional magazines ads, old school direct mailing, Facebook, Twitter, Linkedin, you name it. However, I would like to draw your attention to another social platform, which is very popular among young […]
The most underused social media platform is… Read More »
I never hid the love for travelling in my posts. I am privileged to to travel for my work, and, in spite of all hardships one journey may have, I feel enthusiastic when I enter an airport terminal. At the beginning of every year I take my time to set up my travel schedule
4+1 World Centers of Automotive Coatings Industry Read More »
Recently I was a witness of the conversation between a housewife and an interior decorator (painter). What amazed me in this interaction, was how the painter justified his quotation for a job, explaining which materials he would be using and why. He was very detailed in his pitch, naming products, brands and providing very detailed
Does your customer know what clearcoat do you use? Read More »
It is my first blog post for Etalon Refinish Blog in 2016. I reckon that many of us use the winter holidays for making plans for the coming year, both for our personal and professional lives. As I already stated in the past, I am privileged to meet a lot of outstanding people, including many
A question every car painter asks himself at some point of his career. Read More »
Have you ever thought why some, at first glance, ordinary bodyshops never lack customers, while some others struggle? Well, there could be too many reasons for that, you could say. Nevertheless, putting aside external factors, it is down to the owner of a place or the painter, whether he or she will succeed or not.
Be a craftsman, not just a guy who paints cars! Read More »
11 Those of you who follow Etalon Blog probably have noticed that I’ve stressed the importance of health and safety issues in bodyshops many times. This article is no exemption. I was triggered to write this post after a short chat in one of the Facebook groups, dedicated to automotive refinishing business. Particularly, I saw
A medical examination every car sprayer must take … yesterday Read More »
It has been some time since I have posted the last tip in this series. So, here I am with a new nonsense ideas. But before I want to say that collision repair shops in many countries pass through the rough times at the moment. Greek, Russian and Serbian painters face increasing competition, aggressive
Tip 8. How to increase bodyshops revenue? Spray…anything. Read More »
Everyday we are bombarded by advertising of various goods and services. In most of the communicated messages there is a reference to a high “quality” of advertiser. Quality is high, incomparable, excellent, unsurpassed and unbeatable. Car repair industry is no exemption. Bodyshops claim that their service is of high, incomparable, excellent, unsurpassed and, at least,
5 traits of quality in auto body repair job Read More »
I have to admit that these tips series for Etalon Refinish Blog is my favorite. I am happy with idea that a bodyshop somewhere could earn extra buck by offering profitable and beneficial to customers services. The key is to identify untapped demand for additional services, other than common auto body refinishing jobs. In this
Tip 9. How to grow Bodyshop revenues by providing vehicle undercarriage protection ? Read More »
For those of you, dear readers, who follow Etalon Refinish blog, it is probably clear that throughout the articles I try to convey a simple, but, from my point of view, very important idea. Collision repair workshop is first of all a Business, which was set up to make profits. Therefore, as every Business, regardless
Collision repair management 101: You can’t manage what you don’t measure. Fixed costs. Read More »